we bring an experienced perspective

Early stage companies are rarely in the best position to recognize the emergent patterns in the adoption and usage of their technologies. The normal dialogue with the customer tends to be focused on the product as it is today, with the immediate concerns of selling, telling, or fixing problems.

We provide an independent objective look at the market, through individual interviews with key customers. Being on the cusp between early adoption and early majority they understand the real use and future application of the technology. Through purposeful, directed dialogue with the customer – not execution of a rigid interview format - we achieve a qualitative, nuanced and rich insight into the market

We bring this insight directly into the internal company dialogue in a robust way. We work with you as advocates for the customer's view to develop strategy and direction.

"It is like having 24 customers in the room while we discuss the strategy" CEO of Discovery Instrumentation company.