a focus on early stage high technology companies

 

 

 

 

 

We work mostly with early stage innovative technology companies, immediately pre or post IPO, in, or serving, the life science industry.

Companies trying to create new markets with innovative technology often confront a common set of issues that can include:

• The technology is enthusiastically received, but sales fail to take off as anticipated...

• Product development is inundated with a highly specific wish list of changes and fixes from the the early customer community and internal R&D...

• Although there are many possible applications for the technology its current and near term core market is difficult to define and access...

• Through use, the early adopter customers define the application of the technology, which is often different to the intended application...

• Investment funds are directed at product development at the expense of well focused commercialization..

By bringing the voice of the customer to bear on these issues clients are able to arrive at clear strategies to extend the commercialisation of early stage technologies

"Your work has changed the direction of the company" VP Marketing