approach

We will always work with you to develop the most appropriate assignment plan for your business, however work typically falls into four key stages and there is always a component of customer contact.

At every stage we work interactively with you, ensuring frequent discussion both formal and informal and documenting all the customer interactions as well as proving update presentations.

 

 

Stage 1 - developing the internal view.

We spend some time with you gaining a full understanding of the current business model and insight into the key issues.  From this we jointly agree the hypothesis to be tested in the market.

Stage 2 - meeting the customer

We like to meet with between 15 and 30 customers, or external thought leaders.  Often these are one to one, face to face interviews, otherwise the format can be group sessions or a series of customer observations.  We select the method most appropriate to you and your technology.

We always use a structured interview format so that the findings are consistent.

Stage 3 - providing insight

Having met the customers we bring the key insights back to you and work with you to draw out the important conclusions. 

Once the strategic direction has been agreed we will present the results to whomever you decide needs to hear us.

This can be combined with active account planning sessions where we have identified either unmet opportunities or account management issues.

 

Stage 4 - supporting implementation

Depending on the findings and the agreed strategy we can remain involved in a number of ways to ensure successful implementation. 

At a minimum most clients retain our services on 1-2 days per month basis during the implementation of the strategy to ensure consistency of message and direction.